Initially, our advertising will have to be word of mouth, without a large influx of capitol. But if we happen to fall into a small business loan we can be aggressive in our marketing. I would try to target some of the European market. I have heard that some European's have taken a fancy to items that are crafted in America. I would have to research which would be the best medium for advertising in Europe.
I believe that radio provides the most value for advertising, but I would be open to television ads or ads on popular websites.