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Tuesday, July 19, 2011

Product Differentiation

Of all the websites of competitors that I have visited, they offer very nice boxes, but are not truly custom.
Custom to me, means that the customer has a decision in the selection of wood and size and shape of the final box.
To distinguish ourselves from the competition, besides price point, will be the fact that you can order YOUR custom made box, not one that is sitting on the shelves. Our motto will be "good things come to those that wait". Of course, we will have to stock some boxes for the immediate sale, but for the most part we will run as a custom shop.